As an agency, I want to plan and visualize a cross-media campaign for my client.
For this purpose, I store the client’s general campaign information (such as target group and budget) in the project’s basic data. I also define the cross-media campaign objectives within the project goals.
Next, I create a detailed strategy for the different media channels, such as OOH, print, digital, and TV. To account for the specific requirements of each medium, I set up a separate Mercury campaign for each.
For each individual campaign, I can define specific briefings, durations, and KPIs (such as budgets, CPMs, click-through rates, etc.) in the goals flowchart. This way, the information is immediately available to the respective planning teams in their campaigns.
To facilitate coordination processes, I create and manage different drafts and obtain approvals. This allows me to align the planning internally or with the client.
The approved project ultimately brings together all individual, media-specific campaigns into a holistic overview and serves as the central framework for all activities. This also supports evaluation and reporting across all channels.