Learn the essential basics: How to set up your workspace, define reference data, and start your first campaign planning step by step.
Additional Module Guide: How do you create your inventory pool? What is an inventory, and how do I create it? What are inventory packages, and how do I manage them? What types of availabilities are there, and when do I use them?
Get started with Self-Service MMM: Create your first model, define variables, analyze results, and receive media budget recommendations.