Introduction to the basic functions: How do you set up your work structure? Which first steps are necessary for optimal use? How do you start your campaign planning and where do you add your reference data (publishers, billing models, types, technical systems, etc.)?
Additional Module Guide: How do you create your inventory pool? What is an inventory, and how do I create it? What are inventory packages, and how do I manage them? What types of availabilities are there, and when do I use them?
Additional module instructions: What is a Self Service MMM? How can I create my first modeling run? What types of variables are there? How can I view the modeling results? How do I get recommendations for budget allocation?
Overview and function of the Data Connection System (DCS) in Mercury incl. bridge documentation for the connection to third-party systems of our customers.