Mercury offers the possibility to fetch data from delivering systems in an automated and daily updated way to provide it within the campaigns as well as via the bridge pipelines.

Data can be passed to Mercury from the following delivery systems:

AdServer

  • Google Campaign Manager 360
  • Adform AdServer
  • Flashtalking

DSPs

  • Google Display & Video 360
  • Adform DSP
  • The Trade Desk (i.E.)
  • Verve (i.d.)
  • Active Agent (i.d.)
  • Amazon DSP (i.d.)
  • Adobe DSP (i.d.)

Social platforms

  • Meta
  • Snapchat
  • Pinterest
  • Outbrain
  • TikTok
  • LinkedIn
  • Xing

Search platforms

  • Google Ads
  • Bing (i.E.)
  • Apple Search Ads (i.E.)

Validation platforms and other advertising systems

  • Audience Project (only via Bridge available)
  • Adobe Analytics (only via Bridge available)
  • Nielsen DAR (i.d.)
  • Integral Ad Science (only via Bridge available)
  • DoubleVerify (only via Bridge available)


*i.d. = in development

Further information

  1. What metrics can be synchronised with Mercury from other systems?
  2. What is the purpose of data pipeline management?
  3. How do I set up a new data pipeline connection?
  4. How do I configure a new pipeline?
  5. Where do I store the AdServer placement ID?