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This article describes how to use the target budget calculator feature when creating an offer.


Introduction

Volume calculator is a feature which allows to determine the exact volume (quoted volume) for the chosen invoicing model (e.g. clicks, views, impressions or X) based on the planned budget. This calculation includes:

  • Standard discount
  • Special discount (non-standard)
  • Agency discount 1 (non-standard)
  • Agency discount 2 (non-standard)
  • Agency commission
  • Publisher cash discount
  • Technical costs
  • Fees


The equivalent column in the plan view is:

"FORECAST: Cost (N/N/N) including agency fees and technical cost"

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Instructions

The "TARGET BUDGET" button can be accessed in the plan item view. Accessible when creating an offer or editing a plan item.

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  • To activate the "Target Budget" button, please select your pricing model from the booking section of the masterdata window and insert the Gross price.
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  • For the calculated volume to be accurate, please insert all the relevant discounts for this offer or check if the inherited discounts which were prepopulated in the fields are correct.
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  • Once all the data was provided, click on "TARGET BUDGET" and insert your planned budget and click on "CALCULATE".
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  • The amount stipulated under "Calculated volume" is the maximum amount of measurement units which can be booked without exceeding the planned budget (FORECAST: Cost (N/N/N) including agency fees and technical cost)
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  • To allow the system to pre-populate the volume field with the result of the calculation, please click on "ACCEPT VALUES" and the value will be displayed in the "Quoted volume".
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  • NOTE: 
    • If the calculation should include technical costs and fees, please save the offer and add the required cost components and recalculate the volume.
    • "quoted volume" ≠"booked volume". When editing an existing plan item (e.g. booked plan item), the new calculated quoted volume needs to be copied into the booked volume in order to update the calculation of the costs.