Scenarios are different planning variants within a campaign. They allow you to play through various strategies and media mixes without changing the original planning or having to create the campaign multiple times.
This is what scenarios are used for:
- Experimenting: Test different budget levels, target group shares, or performance values such as click-through rates (CTR) to find the optimal strategy.
- Comparability: Create different planning approaches (e.g., Best-Case vs. Conservative-Case) to compare them directly.
- Flexibility: You can add, edit, or delete new variants at any time to react to market changes or client requests.
How to identify the active scenario:
Within a campaign, the currently selected scenario is always displayed. The name of the scenario appears in the navigation path (breadcrumb) at the top of the screen, right next to the name of the campaign.
Note: In the Reporting Center as well as the MMT Bridge (PIM), only the performance values of the main scenario are ever displayed.