This article provides an overview of the various invoicing models available in Mercury Media for the purpose of campaign planning.


Introduction

Media bookings are either invoiced as a fixed price or the costs are based on the amount booked and delivered. The invoicing models in Mercury Media also vary according to the unit booked.

Conversion types

Some invoicing models also allow for a conversion type to be entered. A conversion type must be entered for CPX and fixed price (X).

The following are available:

  • Actions
  • Downloads
  • Engagements
  • Installs
  • Leads
  • Orders
  • Registrations

In the CPX and fixed price (X) invoicing models, the conversion type determines the amount booked.

In all other invoicing models, the number of possible conversions can be forecast for the respective conversion type. A conversion forecast requires the provision of a conversion rate forecast (for invoicing models CPC and fixed price (clicks) and, if applicable, click-through forecasts (for invoicing models TKP and fixed price (AI).


This gives you the following options:

CPM

Ad impressions are booked and the price is based on 1,000 impressions delivered. If more than the amount booked is delivered, costs are capped at 100% of the amount booked.

Fixed price (Impressions)

Ad impressions are booked and 100% of the price is charged regardless of the amount delivered.

CPC

Clicks are booked and the price refers to one click delivered. If more than the amount booked is clicked, costs are capped at 100% of the amount booked.

Fixed price (clicks)

Clicks are booked and 100% of the price is charged regardless of the amount delivered.

CPV

Views are booked and the price refers to one click delivered. If more than the amount booked is clicked, costs are capped at 100% of the amount booked.

For further information on cost per View please click here.

Fixed price (views)

Views are booked and 100% of the price is charged regardless of the amount delivered.

Email

Emails are booked and 100% of the price is charged, because the amount booked and the amount delivered are usually identical.

CPX

When booking CPX, a conversion type has to be entered specifying the unit booked (the X in CPX). The following options are available:

  • Actions
  • Downloads
  • Engagements
  • Installs
  • Leads
  • Orders
  • Registrations

The price refers to the one type X conversion delivered. If more than the booked amount is delivered, costs are capped at 100% of the amount booked.

Fixed price (X)

When booking fixed price (X), a conversion type must be entered specifying the unit booked (the X).

Type X conversions are booked and 100% of the price is charged regardless of the amount delivered.