In the basic data of projects and in the campaign briefing, you have the option to structure your texts using Markdown. In this article, you will learn how to apply various formatting and create tables.

Why do we use Markdown?

Using Markdown ensures that your entries are structured consistently. This has the great advantage that the texts are not only easy for you to read, but can also be optimally evaluated and processed by future AI applications.

How the input works

You enter your text directly in Markdown notation. As soon as you save your entries, Mercury automatically generates a preview where you can see the finished, formatted text.

Overview of important Markdown commands

  • Headings: Place a hash before the text for a main heading (e.g., # Heading) or two hashes for a subheading (## Subheading) etc.
  • Bold: Enclose the text in two asterisks (e.g., **bold text**).
  • Italic: Use one asterisk at the beginning and end (e.g., *italic text*).
  • Lists: Use an asterisk or a hyphen followed by a space for bullet points.
  • Numbered lists: Simply write the number followed by a period (e.g., 1. Item).

Creating tables

You build tables using vertical bars (|) and hyphens (-). The first line defines the header, the second line separates the header from the content:

| Header 1 | Header 2 |
| -------- | -------- |
| Content A1 | Content A2 |
| Content B1 | Content B2 |

Final note

Just try out the formatting. Using the preview function after saving, you can check at any time whether the layout meets your expectations.