The Technical Components are components that you create and manage in Inventory Management. They serve to apply technical costs in the form of, for example, DSP Fees, data costs (Targeting), etc., to your Buy Items. The goal is to obtain a complete overview of all relevant cost components (media and tech).

Purpose and Function of the Components

The components help you to automate processes and ensure data integrity:

  • Standardization: They enable the mapping of standardized conditions (e.g., AdServing Fees, DSP Fees, and more).
  • Central Control: You manage the components centrally in the Technical Components menu. If the component changes, it changes retroactively everywhere it was used.
  • Application: You can apply the components either to Buy Items or directly to a Proposal. In the latter case, they are automatically transferred to the Mercury Campaign—even if they are not stored in the corresponding category there.

Control via Conditions (Flight Date)

You can temporally control the use of the components to maintain clarity:

  • Conditions: You can provide a component with a Condition that stipulates that it may only be used within a specific Flight Date (e.g., in the year 2025).
  • Automatic Deactivation: After the defined flight date expires, the component is automatically no longer available.

Management and Display

To ensure clarity in the Technical Components menu, components that are no longer relevant are hidden by default:

  • Hidden: By default, deleted as well as expired components (components outside their defined flight date) are hidden.
  • Display: You can display both types again via separate toggles in the overview.