Mercury's Inventory Management is divided into seven areas. Each area has its own purpose and supports you in efficiently structuring, planning, and managing your inventory:
- Pools:
- Structure your Inventory
- Define Access Rights
- Record Non-Changeable Attributes
- Assign Companies
- Inventories: Overview of all Inventory Items, e.g.,
- Items that have been negotiated with Marketers (incl. buying conditions)
- Bookable platform and marketer options
- Proposal Templates:Items you want to offer to customers.
- Include Selling Conditions but are not yet briefing-specific
- Serve as a template for Proposal creation
- Can be created directly or from Inventory Items
- Proposals:Overview of all Proposals generated from Proposal Templates.
- Are assigned to Campaigns as soon as they are actively offered
- Detail view provides information, e.g., on Buy Items
- Variants:
- Transparent (1:1): Buy = Sell
- 1:1 with Margin: Buy and Sell differ in conditions
- Non-Transparent (1:N): Multiple Buy Lines behind one selling Proposal
- Buy Items:Overview of all Buy Lines.
- Representation of your internal Buying Media Plan
- Release and booking
- Import and monitoring of realized data
- Billing (Feature in development)
- Technical Components: Creation and management of components like AdServing or DSP Fees.
- Labels: Individual Labels for classification and filtering in Inventory Management.