Within the AdScheduling module, you create individual so-called AdSchedules on the basis of your Mercury planning and the AdServer-Placement-IDs assigned there. These are used to form the placement in the AdServer, whereby the name of the AdSchedule defines the name of the placement in the AdServer.

Each AdSchedule is enhanced by at least one AdSlot and/or Click-Tracker. Tracking pixels, for example for validation systems such as Nielsen, Audience Project, IAS, MOAT etc. can also be stored on an AdSchedule.

An AdSchedule can be created for display, video and audio ads. Both physical tracking links and tags can be generated and sent to the publishers.