This article lists all metrics and dimensions that are available in Mercury from third-party providers / ad servers. You can find out which providers are supported in this article.


For these metrics, the values are automatically updated daily by the ad server synchronization. Depending on the ad server and media type, a specific combination of the metrics listed below may be available.

Dimensions

  • Date
  • Client Id
  • Client Name
  • Campaign Id
  • Campaign Name
  • Line Item Id
  • Line Item Name
  • AdServer-Placement-ID (Mercury UUID)
  • Medium Id
  • Medium Name 
  • Tag Id
  • Tag Name
  • Ad Id
  • Ad Name
  • (Tracking Point Id)
  • (Tracking Point Name)


Metrics

  • Impressions
  • Viewable Impressions
  • Measurable Impressions
  • Clicks
  • Video play starts
  • Video plays 25%
  • Video plays 50%
  • Video plays 75%
  • Video plays 100%
  • Conversions post click
  • Revenue post click
  • Conversions post view
  • Revenue post view
  • Cost Media


Note: Please keep in mind that not all dimensions and metrics are from all delivery systems available. In addition, there are sometimes other customer-specific dimensions and metrics.