This article describes how to manage placement types.
Introduction
Using placement types to categorize placements ensures that placements have a common property that enables you to evaluate statistical data of all “run of site” placements across publishers, for example.
Examples of different placements with an identical placement type:
Cars (run of channel) and baby (run of channel)
ProSieben DE (run of network) and Burda Forward DE (run of network)
Instructions
Creating placement types
Click the arrow icon in the upper navigation bar to open the control menu.
Select “Placement type” in the menu.
Click ‘Create new’ to add a placement type.
Editing placement types
Click the arrow icon in the upper navigation bar to open the control menu.
Select “Placement type” in the menu.
Click the pen icon next to an existing placement type to edit it.
Important information
Modification of placement types affects existing plan items that use those placement types.
Deleting placement types
Click the arrow icon in the upper navigation bar to open the control menu.
Select “Placement type” in the menu.
Click the trash bin icon next to an existing placement type to delete it.
Important information
Deleted placement types will be kept for existing placements but will not be available for new placements. Plan items with deleted placements cannot be copied.
Important information
Placement types from external sources (e.g. Mediaservice Wasmuth) cannot be edited or deleted.