This article describes the available discounts and features related to discount-dependent fees in the system.
In addition to the Cash discount described below, there are 4 different discounts (price reductions) available in the system:
- Tariff discount
- Special discount*
- Agency discount 1*
- Agency discount 2*
The discounts marked with an asterisk (*) can be marked as non-standard for use in corresponding fee models. This means that they are taken into account in the calculation of fees based on non-tariff discounts.
After deducting the 4 discounts from the gross costs, the first net level (N) is reached.
The system provides numerous metrics related to discounts in the media plan and the offer list.
The Agency commission is a special discount that is usually reserved for agencies during purchases and is typically passed on to their clients.
After deducting the AE from the first net level (N), the second net level (N/N) is reached.
Cash discount is a price reduction granted when an invoice is paid within a certain period. It can be granted by the marketer to the agency as well as by the agency to its clients.
Therefore, in Mercury, two types of Cash discount are distinguished:
- Within media planning: the marketer's Cash discount
- Within contract data: the customer's Cash discount
Further information on handling the customer's Cash discount can be found here.
After deducting the Cash discount from the second net level (N/N), the third and final net level (N/N/N) is reached.