In the Performance Planning menu, you define how conversions are valued and displayed in your scenario. Here you specify whether Post-Click (PC) and/or Post-View (PV) activities should be used for the calculation.

How to access Performance Planning:

  • Open the desired Campaign.
  • Ensure you are at the scenario level and not directly in the plan.
  • Click on the small triangle icon to the left of the scenario name.
  • Select the Edit option.
  • You are now in the scenario settings. In the left navigation, click on the Performance Planning submenu.

Configuring the settings:

  • Activate the checkboxes for Post-Click and/or Post-View, depending on which type of conversions you want to consider in your campaign.
  • Then click Save.

Important: Imported conversions will only be visible in your plan if at least one of the two checkboxes is active. Please note that Mercury always displays conversions in the plan as a total sum and does not separate them by PC and PV.