Mercury uses standardized conversion types to consistently record the performance of your campaigns. Every imported Tracking Point must be assigned to one of these types.
The seven conversion types in Mercury
There are currently 7 predefined conversion types available in Mercury. You can use these for planning and reporting:
- Actions
- Downloads
- Engagements
- Installs
- Orders
- Registrations
- Leads
Note on Planning and Reporting: When you read the word "Conversion" in the reporting, it always refers only to the conversion type you selected in the plan line dropdown. For specific data like "Orders" or "Actions," always display the columns with the corresponding name.