To import conversions into Mercury, you must ensure that your campaign is technically set up correctly. This includes configuring the Plan Items with the Adserver Placement ID as well as completing the setup in the technical system (Adform). 

Important: Make sure that the tracking point setup in Adform is configured correctly.

Only after the campaign has started and tracking point data from Adform has been passed to Mercury will the category-level tracking point overview appear. If no data appears there, this usually indicates an issue in the setup. In addition, the corresponding performance events must be activated in the scenario settings – otherwise, Mercury will not import any tracking point (conversion) data. Currently, conversions can only be imported from Adform.

The setup involves the following steps:

  • Add the Adserver Placement ID

    Enter the Adserver Placement ID both on the Plan Item in Mercury and in the ad server system (Adform). This is the technical foundation for the data import.

  • Activate events in the campaign scenario

    To ensure that Mercury imports tracking points (conversions), activate the required events in the campaign scenario:

    1. Go to the Settings of the (main) scenario.
    2. Select the Performance Planning section.
    3. Activate the following events:
      • Post-click event: Conversions after a click.
      • Post-view event: Conversions after an ad impression without a click.
Important: If these events are not activated, Mercury will not import any tracking point data – even if it exists in Adform.
  • Assign tracking points on Category level

    Once the campaign is running and actual conversions occur, the Adform tracking points are imported into Mercury and can then be assigned.

    1. Navigate to the category in which the campaign is located and open the Category Settings.
    2. Select the Tracking Points section (requires a specific permission).
    3. Here you will find all tracking points imported from campaigns within this category.
    4. Assign each tracking point to the appropriate Mercury conversion type via the dropdown.
Note: Assignments made at category level apply to all campaigns within this category and its subcategories.
  • Tracking point setup in Campaign Settings (optional)

    You can override the category-level setup within the Campaign Settings:

    1. Enable the manual linking option.
    2. Select which tracking points should be considered for this specific campaign.