How is realized data assigned to a Plan Item?

Mercury generally imports raw data from the various technical systems mostly at night. For this raw data to be assigned to the correct Plan Item and for you to see the realized data in your Media Plan, the assignment must be complete.

Requirements for importing realized data

To successfully assign the imported raw data to a Plan Item, all three of the following settings must be met:

• The Plan Item Sync must be active.
• You must work with AdServer Placement IDs.
• A Reporting Preset must be assigned to the Plan Item.

Important Note

If one of these settings (Sync, AdServer Placement IDs, or Reporting Preset) is missing, incorrect or no realized data will most likely be displayed. Therefore, always check these three points when data is missing.