Why can’t I see the margin and purchasing columns in the media plan?

If you can’t see the columns related to margins, buying prices, or buying costs in your media plan, this is usually due to missing permissions.

• Cause: The columns are only visible if you have the category permission "View purchasing perspective".
• What it does: This permission enables the purchasing perspective, which makes additional columns such as Margin and Buying Costs visible in the media plan.
• How to get access: Contact your Key User or Administrator and ask them to assign you the "View purchasing perspective" permission for the relevant campaign category.

For data security reasons and to manage visibility, the purchasing perspective is not activated by default for all users.