To work with purchase prices, sales prices, and margins in the media plan, certain requirements must be met. These include both the system extension (Add-On) and your user permissions in Mercury.

1. Technical and functional requirements

  • You need the corresponding paid Add-On on your Mercury tenant to be able to enter purchase and sales prices.
  • In addition, you must have the required user permission to access the pricing and margin features.

2. Visibility of margin and purchase columns in the media plan

If you are missing the columns for Margin, Purchase Price, or Purchase Costs in the media plan, this is usually due to missing permissions.

  • Cause: The columns are only visible if you have the category permission “View Purchase Perspective”.
  • Function of this permission: This permission enables the purchase perspective, which displays additional columns such as Margin and Purchase Costs in the media plan.
  • How to get access: Contact your responsible key user or administrator and request that the category permission “View Purchase Perspective” be assigned to you for the relevant campaign category.

For data security reasons and to manage transparency, the purchase perspective is not visible to all users by default.