How do margins work in the media plan?

Note: To work with margins in your Mercury campaign, your tenant must be activated for this feature. You also need the category permission "View purchasing perspective" to see and use margins.

In the media plan, margins represent the markup applied to your purchase price to calculate the selling price. Alternatively, you can use them to determine the purchase price based on the selling price. Margins help you transparently plan and understand the profitability of your campaigns.

• Definition: The margin is the difference between the price or cost you charge your client and your purchase price.
• Purpose: It can be applied as a markup on media or technical costs in your media plan.
• Calculation: Margins are calculated based on the gross price and a defined margin percentage — depending on the chosen calculation logic, either based on the purchase price or the selling price.