How are views and completed views generated?

FORECAST

Views

'FORECAST: Views' = 'FORECAST: View-Through-Rate' x 'FORECAST: Ad Impressions'
   or  if the pricing model "CPV" is used, direct input as 'booked Volume' possible

completed Views

'FORECAST: Views (completed Views)' = 'FORECAST: View-Through-Rate (completed Views)' x 'FORECAST: Impressions' 
   or  if the pricing model "CPV" is used, direct input as 'booked Volume' possible

REALIZED (in general & Media costs)

Normally, the metrics ‘Realised: Views' and “REALISED: completed views” should be automatically imported to Mercury from the delivering system. If this is not the case, the values can be entered manually as follows.

Views

'REALIZED: Views incl. discount-in-kind' & 'REALIZED: Views (relevant for media invoicing)'
 = 
'REALIZED: Views (Adserver)' 
  except 
    a value was entered for 'REALIZED: Views (negotiated with publisher)', 
  then
'REALIZED: Views (negotiated with publisher)'

completed Views

'REALIZED: Views incl. discount-in-kind' & 'REALIZED: Views (relevant for media invoicing)'
 = 
'REALIZED: Views (Adserver)' 
  except 
    a value was entered for 'REALIZED: Views (negotiated with publisher)', 
  then
'REALIZED: Views (negotiated with publisher)'

REALIZED (technical costs)

The following applies to the calculation of technical costs:

Views

'REALISIERT: Views (relevant for tech invoicing)'
 = 
'REALIZED: Views (Adserver)' 
  except
    a value was entered for 'REALIZED: Views (negotiated with tech vendor)', 
  then
'REALIZED: Views (negotiated with tech vendor)'

completed Views

'REALIZED: completed Views (relevant for tech invoicing)'
 = 
'REALIZED: completed Views (Adserver)' 
     except 
    a value was entered for 'REALIZED: completed Views (negotiated with tech vendor)', 
  then
'REALIZED: completed Views (negotiated with tech vendor)'