Calculation of media costs

FORECAST

CPV 

'FORECAST: Costs' = 'FORECAST: Price (= CPV)' x 'booked Volume (= FORECAST: Views)'

CPCV 

'FORECAST: Costs' = 'FORECAST: Price (= CPCV)' x 'booked Volume (= FORECAST: Completed views)'


REALIZED

The following calculation is applied in Mercury if the realised costs are not effectively imported from the relevant supplying systems:

CPV 

'REALIZED: Costs' = 'REALIZED: Price (= CPV)' x 'REALIZED: Views (for media invoicing)'

CPCV 

'REALIZED: Costs' = 'REALIZED: Price (= CPCV)' x 'REALIZED: completed Views (for media invoicing)'


For all cost levels (gross to N/N/N), the terms 'cost' and 'price' are generally used here.