Calculation of media costs
FORECAST
CPV
'FORECAST: Costs' = 'FORECAST: Price (= CPV)' x 'booked Volume (= FORECAST: Views)'
CPCV
'FORECAST: Costs' = 'FORECAST: Price (= CPCV)' x 'booked Volume (= FORECAST: Completed views)'
REALIZED
The following calculation is applied in Mercury if the realised costs are not effectively imported from the relevant supplying systems:
CPV
'REALIZED: Costs' = 'REALIZED: Price (= CPV)' x 'REALIZED: Views (for media invoicing)'
CPCV
'REALIZED: Costs' = 'REALIZED: Price (= CPCV)' x 'REALIZED: completed Views (for media invoicing)'
For all cost levels (gross to N/N/N), the terms 'cost' and 'price' are generally used here.