Below, you will find an overview of where the Adserver-Placement-ID (also known as Mercury UUID) must be entered so that Mercury can recognize the data from the various technical systems and assign it to your campaigns accordingly.
Note: The automated and daily import of data into Mercury requires that the technical systems listed below are set up as data pipelines.
When storing the ID, it does not matter where this is done in the name or in the field. It also doesn't matter whether you insert it with or without some kind of separator. In this way, any name taxonomies can usually be retained and the ID can be placed flexibly.
Examples:
- GCM as PlacementExternal ID
= mrc-PpNbqxt2vHH - LinkedIn within the CreativeName
= "Motiv1_mrc-PpNbqxt2vHH" or "Motiv1mrc-PpNbqxt2vHH" or "mrc-PpNbqxt2vHH-Motiv1" or similar - Facebook within the AdName
= "Text_mrc-PpNbqxt2vHH" or "Text_mrc-PpNbqxt2vHH-Text" or similar
Please insert the Adserver-Placement-ID as follows:
AdServer
System | Option 1 | Option 2 |
Adform Adserver | in the field AdGapId | - |
GCM | in the field PlacementExternalId | - |
Flashtalking | in the field ThirdPartyPlacementId | - |
DSPs
System | Option 1 | Option 2 |
Adform DSP | in the field AdGapId | - |
DV360 | in LineItemIntegrationCode | in InsertionOrderIntegrationCode |
The Trade Desk* | coming soon | |
Verve DSP* | coming soon | |
Active Agent* | coming soon | |
Amazon DSP* | coming soon | |
Adobe DSP* | coming soon |
Social platforms
System | Option 1 | Option 2 |
Meta | in AdName | in the Campaign AdLabels |
in CreativeName | - | |
Outbrain | in CampaignName | - |
in AdName | - | |
Snapchat | in AdName | - |
TikTok | in AdName | - |
in AdName | - |
Search platforms
System | Option 1 | Option 2 |
Google Ads | in the Campaign Labels | - |
Bing* | coming soon | |
Apple Search Ads* | coming soon |
Validation systems
(Currently only available via Bridge, not in Mercury.)
System | Option 1 | Option 2 |
Audience Project | no deposit required | - |
Adobe Analytics | no deposit required | - |
Google Analytics* | coming soon | |
Nielsen DAR* | coming soon | |
Integral Ad Science* | coming soon | |
DoubleVerify* | coming soon |
*Connection in development
Further information
- What is the Adserver-Placement-ID?
- How do I enter the AdServer placement ID on a plan item?
- How can I assign an AdServer placement ID to another plan item?
- How can I copy an AdServer placement ID with a plan item?