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This article lists all metrics and dimensions of third party delivery system available in Mercury .


Adserver:

Adform

Google Campaign Manager 360

Flashtalking

Adition


Delivery systems

Facebook Business Manager


The realized values for these dimensions/metrics are automatically updated daily in Mercury through Adserver synchronization. 

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Dimensions

  • Date
  • Client Id
  • Client Name
  • Campaign Id
  • Campaign Name
  • Line Item Id
  • Line Item Name
  • Mercury UUID
  • Medium Id
  • Medium Name 
  • Tag Id
  • Tag Name
  • Ad Id
  • Ad Name
  • (Tracking Point Id)
  • (Tracking Point Name)


Metrics

  • Impressions
  • Viewable Impressions
  • Measurable Impressions
  • Clicks
  • Video play starts
  • Video plays 25%
  • Video plays 50%
  • Video plays 75%
  • Video plays 100%
  • Conversions post click
  • Revenue post click
  • Conversions post view
  • Revenue post view
  • (Cost Media) -> Facebook only


This list will be updated as soon as new ad server direct connections have been established.