Managing technical components
This article describes how to manage technical components in categories (to use as basis for tracking costs in the media plan).
Introduction
Technical components are used to map costs for using technical delivery and tracking systems.
Because technical systems and agreed prices may differ from client to client, components are managed at category level.
They are then available to be used by the planner or are automatically applied to newly created plan items.
If additional technical components are required in a sub-category, further components can be added to the list of components inherited from the parent category.
To reduce errors when calculating technical costs in media plans, technical components can only be managed by a limited number of users.
Invoicing models
Different invoicing models are available to bill technical costs.
Impressions
This invoicing model is based on a price for 1,000 impressions. For example, at a price of €1.00, 450 impressions would cost €0.45.
Clicks
This invoicing model is based on a price per click.
Fixed price
This invoicing model is based on a fixed price.
Percentage of costs (N/N/N)
In this invoicing model, a fixed percentage is multiplied by the value of media costs after deduction of discounts, agency commission and cash discounts.
Percentage of costs (gross)
This invoicing model is based on a fixed percentage that is multiplied by the value of costs before deductions.
Instructions
Creating technical components
Navigate to the relevant category in the category tree.
Click the gear icon to open the category's details page.
Click the "Technical components" tab.
Click "+Create technical component" next to the name of the technical system to which you want to add the new component.
Select the invoicing model for the new technical component.
Indicate a price or percentage for the component.
Choose a KB limit if required (only applies to components that map the delivery of creatives).
Specify a descriptive name for the component (e.g. "Creatives up to 200 KB").
Select features that you want the technical component to map by checking the relevant box. This configuration will help the media planner to select the right component and provide important traffic information to the Ad Ops team.
Click "OK" to save the technical component.
Editing technical components
Navigate to the relevant category in the category tree.
Click the gear icon to open the category's details page.
Click the "Technical components" tab.
Click the pen icon next to the technical component you want to edit.
Select the invoicing model for the new technical component.
Indicate a price or percentage for the component.
Choose a KB limit if required (only applies to components that map the delivery of creatives).
Select features that you want the technical component to map by checking the relevant box. This configuration will help the media planner to select the right component and provide important traffic information to the Ad Ops team.
Click "OK" to save the technical component.
Important information
Modification of technical components affects existing media plans that use those technical components.
Deleting technical components
Navigate to the relevant category in the category tree.
Click the gear icon to open the category's details page.
Click the "Technical components" tab.
Click the pen icon next to the technical component you want to delete.
Click "delete".
Important information
Deleted technical components will be kept in existing media plans but will not be available for new plan items.