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This article describes how to create, edit and delete campaigns.
Introduction
In Mercury Media campaigns are always assigned to a category. It is irrelevant whether the category is typed as client, product category or product.
Use scenarios in campaigns to depict the actual media plan. Scenarios allow users to experiment with different planning variations in a campaign. If a plan item in a scenario is shared externally, the other scenarios are blocked for external sharing, booking and implementation.
Properties
Name
Enter a name for each campaign. Please adhere to the company’s naming conventions if required.
The same name can only be used under different subcategories/root categories and should have unique accounting numbers.
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Runtime
The campaign runtime defines the period during which plan items can be planned and implemented. This means that campaigns cannot contain plan items with runtimes that start earlier or end later than the campaign’s runtime.
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External ID
External IDs are used to clearly identify campaigns in external invoicing systems. The ID that was assigned to the campaign in the external invoicing system (e.g. Ad’visor) is saved here.
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Buffer for technical costs
The buffer for technical costs is used to mitigate costs of potential overdeliveries. When calculating expected technical costs in a media plan, e.g. for using ad servers or ad verification tools, the buffer is added to the expected volume.
The buffer percentage as entered at campaign level is copied into newly created plan items as a standard value but can be overwritten with a different value if necessary.
Changes to the buffer value at campaign level do not affect existing plan items.
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VAT
There can be only one valid VAT rate per campaign. Campaigns that run in countries with different VAT rates may have to be split into several campaigns.
The VAT rate applies to all plan items in the campaign. You don’t have to define a VAT rate if your plan does not contain metrics that include VAT.
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Preferred agency fee models
The preferred agency fee model defined at category level is used as default value for newly created campaigns. Edit the campaign to overwrite the preferred agency fee model.
This setting is only available after a campaign has been created and can only be changed by authorised users.
Instructions
Creating campaigns
To create a new campaign, please click on the ⊕Category button in the relevant category/subcategory section, fill in the form and click on “Create campaign”.
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Editing campaigns
To edit a campaign, access the relevant category tree and click on the ▼ symbol near its' name and choose the edit option from the drop-down menu and click on Save Campaign.
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Deleting campaigns
Navigate to the relevant category in the category tree that contains the campaign you want to delete.
Click the trash bin icon from the drop down menu next to the campaign you want to delete.
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Note: If the trash bin icon is not displayed, you will have to delete all the campaign’s scenarios first and refresh the page. To delete a scenario, click on the campaign name and then on the dropdown menu button for that scenario, select the delete option.
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Moving campaigns
Campaigns should only be moved in exceptional cases. Only administrators have the right to move campaigns.
When moving campaigns, technical components and agency fee models used for that campaign’s plan items might not be available in the target category and the default client cash discount might change (therefore the client cash discount in plan items could be recalculated based on the amended default value).