Media Operations Platform - Mercury✔️ Starter✔️ Growth✔️ Enterprise


In the following you will find an overview of the actual technical systems currently connected to Mercury. From these systems, Mercury can load various metrics and make them available in your plan as realized data.

Note: The following overview only refers to Mercury. All available metrics from the tool APIs can be provided via Bridge Export.



AdServing & DSPsSocial & Native PlatformsValidation Tools

Adform AdServer & DSPGCM360FlashtalkingDV360Amazon DSPVerve DSPGoogle AdsMetaTikTokSnapchatPinterestLinkedInXingOutbrainAudience ProjectDouble VerifyIntegral Ad Science
Performance data (realized)
Impressions (AdServer)✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️⎼⎼
⎼
Clicks
(AdServer)		✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️⎼⎼
⎼
Viewable Impressions (AdServer)✔️✔️✔️✔️✔️✔️✔️⎼⎼⎼⎼⎼⎼⎼⎼⎼
⎼
Viewable Impressions (AdServer)✔️✔️✔️✔️✔️✔️✔️⎼⎼⎼⎼⎼⎼⎼⎼⎼
⎼
Measurable Impr. (AdServer)✔️✔️✔️✔️✔️✔️✔️⎼⎼⎼⎼⎼⎼⎼⎼⎼
⎼
Video Starts✔️✔️✔️✔️✔️✔️️⎼✔️✔️✔️✔️✔️✔️✔️⎼⎼
⎼
Video-Plays
25%		✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️⎼⎼
⎼
Video-Plays
50%		✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️⎼⎼
⎼
Video-Plays
75%		✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️⎼⎼
⎼
Video-Plays
100%		✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️⎼⎼
⎼
Conversions (Post Click / Post View)✔️⎼⎼⎼⎼⎼⎼⎼⎼⎼⎼⎼⎼⎼⎼⎼
⎼

















Cast data (realized)
Cost media✔️⎼⎼✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️⎼⎼
⎼


Legend

✔️ = Metric available in Mercury from technical system.

 ⎼  = Metric is (currently) not available in Mercury from technical system.