Nachfolgend findest du eine Übersicht der aktuellen technischen Systeme, die derzeit mit Mercury verbunden sind. Mercury kann aus diesen Systemen verschiedene Metriken laden und entsprechend in deinem Plan als realisierte Daten verfügbar machen.
Hinweis: Die nachfolgende Übersicht bezieht sich nur, auf Mercury. Per Bridge Export können alle verfügbaren Metriken aus den System-APIs bereitgestellt werden.
| AdServing & DSPs | Social & Native Platforms | Validation Tools | ||||||||||||||||
| Adform AdServer & DSP | GCM360 | Flashtalking | DV360 | Amazon DSP | Verve DSP | Active Agent | Google Ads | Meta | TikTok | Snapchat | Outbrain | Audience Project | Double Verify | Integral Ad Science | ||||
| Performance Daten (realisiert) | ||||||||||||||||||
| Impressions (AdServer) | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ⎼ | ⎼ | ⎼ |
| Clicks (AdServer) | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ⎼ | ⎼ | ⎼ |
| Viewable Impressions (AdServer) | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | - | ✔️ | ⎼ | ⎼ | ⎼ | ⎼ | ⎼ | ⎼ | ⎼ | ⎼ | ⎼ | ⎼ |
| Measurable Impr. (AdServer) | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | - | - | ⎼ | ⎼ | ⎼ | ⎼ | ⎼ | ⎼ | ⎼ | ⎼ | ⎼ | ⎼ |
| Views (AdServer) | - | - | - | - | - | - | - | ✔️ | - | - | - | - | - | - | - | - | - | - |
| Completed Views (AdServer) | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | |||
| Video Starts | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ️⎼ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ⎼ | ⎼ | ⎼ |
| Video-Plays 25% | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ⎼ | ⎼ | ⎼ |
| Video-Plays 50% | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ⎼ | ⎼ | ⎼ |
| Video-Plays 75% | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ⎼ | ⎼ | ⎼ |
| Video-Plays 100% | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ⎼ | ⎼ | ⎼ |
| Conversions* (Post Click / Post View) | ✔️ | ⎼ | ⎼ | ⎼ | ⎼ | ⎼ | - | ⎼ | ⎼ | ⎼ | ⎼ | ⎼ | ⎼ | ⎼ | ⎼ | ⎼ | ⎼ | ⎼ |
| Kosten Daten (realisiert) | ||||||||||||||||||
| Mediakosten | ✔️ | ⎼ | ⎼ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ⎼ | ⎼ | ⎼ |
Legende
✔️ = Metrik in Mercury aus technischem System verfügbar
⎼ = Metrik kann nicht aus technischem System geladen werden
*Conversions = Actions, Downloads, Emails, Engagements, Installs, Leads, Orders, Registrations